Tuesday, February 10, 2009

Signage on Dean Street

There are multiple forms of signage available to experience when walking along Dean Street in Brooklyn. With the exception of political signs protesting the Atlantic Yards project (a), most of them have been designed and placed with discretion (b); they require up close observation in order to read their messages (c).

Some signs are clearly of a past era (d) and are incomplete (e). Others, like at No. 636, are inaccurate all together, as the contractor left the property 13 years ago (f).

New signage i.e. for No. 618 is fitted to the width of two rows of brick by one wythe of brick (g).

There is a familial, hand-made feel to the collection of signage at No. 640 as well. The fairly standard typography of the Mandalay So sign along with the taped-down IPod Repair sign (h) gives the door and building a sense of utility that is not claiming to be more than it is: a commercial space along a half-residential/manufacturing street.

(a)
(b)
(c)
(d) <-link
(e)
(f)
(g)
(h)

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